In early 2015 we initiated a bullet ride to Leh . To add more value to our ride we wanted to gift local specialties on en route to armed forced as a token of love and gratitude. In this course we met few ex army people. We explained our cause they liked it and said the expression is enough for us we don’t expect anything else but sadly we don’t get such respect in society. We were surprised with these comments.
After brainstorming we came to conclusion that whole society has tremendous respect towards armed forces but their feelings/ intent do not reached to armed forces because there is no direct communication / expression bridge between ordinary person and armed forces.
So the common man expresses his gratitude by appreciating patriotic movies, cherishing patriotic songs , firing crackers after Bharat –Pakistan match etc. But the intent is not reaching to the beloved forces.
26th July Kargil Vijay Din as expressed is a symbol of Victory of good vs evil . This “VIJAY “ has set benchmarks of the moral & ethical standards which are guidelines for the entire world.We felt by celebrating this day our love and gratitude message will be rightly conveyed to armed forces.
The news regarding success of “Operation Rahat – Yeman “ increased our intensity to proceed further. We decided to spread awareness from every possible source. For social media we appointed “Manhattan Communications India Pvt Ltd “ to take care of posts professionally . Local news channel and regional papers whole heartedly supported our cause .